GUYU boasts a world-class in-house research and development center that gathers a top-tier team of doctoral researchers. Our R&D center covers the whole industry chain from ingredients to formula, inspection, and production. We possess numerous core patents and exclusive application technologies. We have set up China’s only Glycyrrhiza glabra plantation base, and are committed to providing gentler and more effective plant-based skincare solutions.

GUYU Qingnang R&D Center

The center covers a total area of 3,000 m2, including eight functional research labs. It’s a large, high-standard site that integrates ingredient, formula, and efficacy testing, committed to research and development of gentler and more effective skincare solutions.

In June of 2024, Guyu became the first Chinese skincare brand featured in the prestigious international journal, Nature. The article shared our latest research findings and explored forward-thinking scientific and plant-based skincare concepts.

According to 2023 retail sales data, Guyu has been recognized as the “the world's No.1 Chinese Brand of Botanical Brightening.” On platforms like Chinese TikTok and other e-commerce sites, Guyu has achieved annual sales exceeding $420 million and boasts over 10 million customers worldwide, with a satisfaction rate above 90%.

Participant in the development of China’s first Glabridin ingredient standard

Building on our Glabridin expertise for decades, GUYU has identified its high efficacy and safety. We have pioneered in launching a whole series of Glabridin products. Now we are China’s Glabridin trail-blazer and leader.

China’s only: Glabridin plantation base that features scientific cultivation and modern management, ensuring steady supply of high-quality Glycyrrhiza Glabra.

State-of-the-art patented Glabridin application and purification technologies: exclusive nano-encapsulation technology to resolve key Glabridin application challenges; joint Glabridin lab launched; patented innovative technology able to produce Glabridin of 90% or higher purity.